The Rubbermaid Marketing team provided a brief to strengthen the presence of the key visual claim for Rubbermaid Freshworks, steering away from the heavy, technical nature of the hero claim on the original artwork. I showed Ana and Jason the work of Adé Hogue, and asked that they work to create as much dimension and richness as possible. Ana worked with the model shop to create all of the physical type, and together they styled and art directed the shoot!