Branding, Creative Direction, Iconography, Illustration, Packaging, and a Micro Site for Contigo Kids. The micro site was built to educate and inspire kids aged 6-11, about things like water bottles vs bottled water, why it’s good to stay hydrated, and other fun facts about water. What is now live on gocontigo.com is a result of pivoting to accept a late, insights-driven strategic shift to broaden the target, and speak more to the parent.